We understand the reasons why you might resist building one for your business: “I’m not tech savvy”, “they’re too expensive”, “I don’t have the time”, or the infamous “I have enough business and I don’t need one”. The reality is, that you don’t need to be tech-savvy, getting a professional website for your business can be cheap and easy, and to make it even simpler for you – not having a website is costing you time and money.
But tell me did you know that 81% of people research | look up a business or service on the internet prior to making a purchase decision? That’s 25.92 million people searching for businesses online. Yet, 46% of business owners listed “Business currently doesn’t need one” as their #1 reason for not having a website. We’re not statisticians, but we can see that there’s an alarming disconnect here, and in this article, we intend to teach you in 5 steps as to why you need a website. These are as follows:
1. Having a website will end up saving you time.
Whether you’re trading emails, taking calls, or sending out proposals – communicating with potential customers takes time. Your website can save you that time by providing answers to common customer questions and inquiries. What does this mean for you? You can spend your time doing more valuable things.
2. Adds instant credibility to your business simply by having a website.
The 21st-century consumer is a skeptic; in fact, 56% of people stated that they won’t trust a business without a website. Having a good website instantly boosts your credibility as a legitimate business. First impressions count, and websites allow you to make a very strong impression with a well-designed introduction for your business. A website can help showcase your expertise and better position your business. A website can be your number one tool for standing out in a crowd.
3. Having a website will attract new customers to your business and make you more money.
We like this stat so much, that we’re mentioning it twice: 81% of people research a business or service online prior to making a purchase decision. If you don’t have a website, you have no chance of capturing a share of this market.
Your website can be available 24/7/365 even when you’re not. A website acts as your “always-on” business advocate during and outside of office hours. Websites help you convert more of your existing referrals because most people still do their own research and stack you against your competitors.
4. It’s not as hard, or as expensive, as you think.
You don’t need to be tech-savvy to get a website. Many web development companies have very simple signup processes which make the process quick and painless for you. It can be very cost-effective. Websites offer a better return on investment than any other form of advertising. If you’re planning to market your business, a website should be your first priority. Over time the relatively low investment of getting a business website will pay dividends by driving you new customers and building your brand. Plus, it’s a legitimate business expense and a tax write-off.
5. Position yourself and stay in control of your brand.
A website acts as a platform for your messaging and shapes the online perception of your business in a way that your social media channels cannot provide. The platform allows you to position yourself in the market to get the exact type of customers you’re looking for. Many business owners have been reviewed online, sometimes unknowingly and/or negatively. How does this affect you? 79% of users who read online reviews, believe them. Combat that negativity by posting your own positive testimonials.
So to summarize…
You need a website, and it’s easier than ever to get one.
So again, while we believe that not every person needs a website, we’ve shown you why every business needs a website. There’s a very small and inexpensive barrier to entry, and there is a massive opportunity to help grow your business.
If you’re going to do one thing today to help your business be more successful, it’s to make getting a website your top priority.
It’s easy to be a better business. Get a website.